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		<title>Nespresso – Emergence of an iconic brand</title>
		<link>http://rollcompany.com/nespresso-%e2%80%93-emergence-of-an-iconic-brand/</link>
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		<pubDate>Fri, 01 Jul 2011 11:39:24 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>

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		<description><![CDATA[This article narrates the branding journey of Nespresso and on the way offers some important strategic steps for CEOs and brand managers of both established and emerging brands around the world on how to manage the rather challenging process of achieving optimal distinctiveness.]]></description>
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		<title>Asian Brand Strategy. A new paradigm for boardrooms</title>
		<link>http://rollcompany.com/asian-brand-strategy-a-new-paradigm-for-boardrooms/</link>
		<comments>http://rollcompany.com/asian-brand-strategy-a-new-paradigm-for-boardrooms/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 11:26:30 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>

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		<description><![CDATA[Asia is still one of the world’s biggest providers of commodity products. At the same time, Asian manufacturers mostly produce for other companies and the majority of these products are therefore non-branded. In other words, these are volume products without strong brand identities.]]></description>
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		<title>Branding. Driving shareholder value</title>
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		<pubDate>Fri, 01 Jul 2011 11:02:54 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Branding]]></category>

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		<description><![CDATA[The modern brand-driven organization is characterized by three distinct characteristics which set it apart from less brand-focused organizations:]]></description>
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		<title>Social Media. Improve or Hurt Brand Equity</title>
		<link>http://rollcompany.com/social-media-improve-or-hurt-brand-equity/</link>
		<comments>http://rollcompany.com/social-media-improve-or-hurt-brand-equity/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 10:59:26 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://rollcompany.dotserv.com/?p=109</guid>
		<description><![CDATA[This article offers some concrete strategic steps that CEOs and brand managers can use to evaluate whether these social media outlets are a good strategic fit for their brands and for their brand positioning, while also evaluating the relative costs and benefits of these socially central communication outlets.]]></description>
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		<title>Sustainability and competitive positioning. The embracer’s advantage</title>
		<link>http://rollcompany.com/sustainability-and-competitive-positioning-the-embracer%e2%80%99s-advantage/</link>
		<comments>http://rollcompany.com/sustainability-and-competitive-positioning-the-embracer%e2%80%99s-advantage/#comments</comments>
		<pubDate>Fri, 01 Jul 2011 10:00:38 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://rollcompany.dotserv.com/?p=92</guid>
		<description><![CDATA[One of the most valuable benefits that brands can reap is social legitimacy. With most global corporations investing heavily in creating global resonating brands with distinct positioning and value propositions, it becomes important from brands to gain an additional level of differentiation.]]></description>
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		<title>Five steps to build a luxury brand</title>
		<link>http://rollcompany.com/five-steps-to-build-a-luxury-brand/</link>
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		<pubDate>Fri, 01 Jul 2011 08:43:13 +0000</pubDate>
		<dc:creator>Martin Roll</dc:creator>
				<category><![CDATA[Brand Strategy]]></category>

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		<description><![CDATA[This article provides five key steps for CEO’s and brand managers that can facilitate the creation of basic building blocks for creating a resonating global luxury brand.]]></description>
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