Aberdeen. Marketing campaign

Who dares wins! When Aberdeen, who owns and leases office buildings, engaged Roll Company to develop their new campaign, some of these questions came to mind: Should we follow the crowd in the highly conservative communication style of estate management? Or shall we break the norm? Should we run huge outdoor banners on buildings and can graffiti print ads speak for themselves? Even though campaign results are still not available, Aberdeen surely has changed the agenda in the market.

Aberdeen Asset Management is among the top 10 investment management groups in the world. In Denmark, Aberdeen manages real estate and leases office buildings to small and large companies. Due to the fact that Aberdeen owns the buildings, they are able to provide a level of service for their clients that is highly unusual in the market. In 2011 Aberdeen was named ”best real estate manager in Denmark” for the fifth consecutive year by esteemed magazine Euromoney.

More info at
www.aberdeen.dk