Roll Company was engaged to create a marketing campaign for the different academic courses at CELF. The courses were topics like finances, communication and leadership.
The target was to raise the overall awareness of the courses and increase the number of sign-ups on each of the courses. The campaign idea was to show the improved capabilities you get from each course in a symbolic image: Leading a group, communication with others and controlling your resources.
The campaign comprised billboards, radio commercials, web banners and several advertisements.
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CELF radio commercial – Geese
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CELF radio commercial – Shark
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CELF is a business school offering both non- and academic education, ranging from agriculture, transports and production to communication and leadership management.