Daniamant. Product campaign

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Roll Company is fascinated by Americans and their typical hands-on, direct approach to things. We also like their national sports. So, when Daniamant needed a campaign to launch the L162 Lifebuoy Light into the American market we had the chance. The L162 is the drop test world record holder and needless to say it’s pretty tough. Why not tempt Americans to try and break it? With a baseball bat, with a well placed football kick or a golf club? Hence, the L162 Lifebuoy Light – it just won’t break.

Daniamant is the world’s leading manufacturer of Survivor Location Light solutions and covers a wide range of products in different categories such as Lifejacket lights, Liferaft lights, and Lifebuoy lights.

More detailed info at www.daniamant.com

Daniamant. Product campaign
Daniamant. Product campaign

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