Dans Danish. Corporate visual identity

Roll Company developed a new visual identity for the Danish bake-off distributor and premium bakery Dans Danish.

The design identity was inspired by the long history of the Royal Kingdom of Denmark with all its historic characters, royal personalities, rich culture – and vikings. The identity was implemented in the company paper line, in- and outdoor decoration of the bakeries and different wrappins among many other design elements.

Dans Danish is an Australian company selling Danish pastry in several high-end retail channels. The company was established in 2007 in Melbourne, Australia.