Dunlopillo. Marketing campaign

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Dunlopillo engaged Roll Company to develop a new brand campaign. The campaign was initiated to communicate the advantages of four different categories of Dunlopillo’s sortiment of products. The final selection was created from sorting through thousands of products.

The different communication activities was illustrating the premium story of each category and was focusing on the needs of the market. This meant clearer and more simple communication in all materials and also provided a stronger navigation on the website.

Dunlopillo has created luxury bedlinen, beds and accessories since 1929, and today the company is a market leader in their category.

More detailed info at www.dunlopillo.dk

Dunlopillo. Marketing campaign
Dunlopillo. Marketing campaign
Dunlopillo. Marketing campaign

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