Kommuneforlaget, one of Roll Company’s new clients, publishes more than twenty books each year, primarily aimed at management and staff of the Danish municipalities, its institutions and the education sector. Roll Company is hired to do small campaigns which seeks to create a hype around each publication. The one shown here is campaign no. 1, containing print ads, go-cards, posters and online advertising.
Kommuneforlaget is a part of KL (Kommunernes Landsforening), an organization for the 98 municipalities in Denmark. Kommuneforlaget hires authors with specific knowledge and also draws on the insights of KL.