Randstad. Marketing campaign

Randstad wanted to attract new candidates to temporary staffing assignments within administration, economics and sales. At the same time they aimed to become more visible and known by the relevant companies searching for temporary staffing.

Randstad assigned Roll Company to create a concept towards candidates and clients. Budgets were limited so the task was to operate within narrow margins on media and productions.

Roll Company created a focused media plan and decided to burst widely in selected media but in a very limited time. We produced live screens for the subway, billboards at bus stops, direct mails, adverts and three scooters driving around Copenhagen with a billboard on a trailer.

Randstad is a global company within search and selection, temporary staffing and recruitment. The company is represented in more than 40 countries and employs more than half a million people every day. After the acquisition of Vedior in 2008 Randstad is the second largest HR supplier in the world.

More info at www.randstad.dk