Roll Company was engaged by Renault Trucks to push the sale of medium and large trucks in relevant target groups. The key sales propositions was developed through in-depth understanding of the market, and the final print campaign illustrated Renault Trucks’ many advantages compared to competing truck-brands in the same price segment.
Renault Trucks is a sub-brand of Renault and comprises the same well-known quality level: innovative technology and design, long lasting materials, and vehicles made with passion.